Winning Marketing Strategies for Different Business Types

Marketing expert William Seegmiller has helped businesses build their brands.  He has learned several methods and techniques and has always kept himself up to date on the best marketing tools available.

One of the most important things he’s learned is that there are several ways to market a product or service.  For today’s blog, William Seegmiller shares a few winning strategies for different business types.

Gyms

Gyms are relatively easy to market, especially in today’s world, where people are more health-conscious.  From the biggest gyms such as Anytime Fitness and Equinox to younger, new-age studios such as CrossFit, these establishments are emerging and getting entire communities into fitness.

While many gyms market themselves, there are still ways to get ahead of the competition explains William Seegmiller.  Before the coronavirus hit, some gyms had their trainers and best clients do demos in public spaces such as parks and malls.  Today, however, gyms have adapted by going online and offering online classes but putting their best and most attractive clients front and center.

Restaurants

Restaurants, fast-food joints, diners, and pubs and bars have always made for a strong business.  Put them in the right location, and they’ll attract regular customers soon.  William Seegmiller points out, though, that opening an eating establishment these days isn’t as easy as it used to be.  With the steep competition, marketing must be on point.

One of the best ways to market a startup resto or bar is to come up with a catchy theme.  Marketers and resto-bar owners should do their research before starting a campaign.  If the location of the establishment is in a town or city that loves sports, a sports-themed resto will do the trick.  If the location is in a family-centered community, wholesome activities, a playground, or a few arcade machines can help the marketing campaign.

Apartments/Condos

Like the other businesses on this list, real estate is easy to market.  But given a marketing boost, realtors and sellers will be dealing with interested parties at every turn.  The key here is to create an image of the apartments and condo units for sale or rent, which makes potential buyers say, “Oh, this is where I would want to live.”

Emphasizing points such as safety and security of both the neighborhood and the complex, proximity to supermarkets, malls, and other essential establishments, and scenery all make for quite an appealing package, William Seegmiller notes.

William Seegmiller shares his knowledge on all things marketing and advertising in hopes of helping businesses everywhere build their brand.  Learn more about William Seegmiller and his work by checking out this site.

Effective Marketing Strategies for Specific Businesses During Today’s Global Pandemic

Thankfully, businesses have started reopening.  While still in the grip of the global health crisis, business owners have had time to develop safety protocols and strategies to keep their establishments operational. 

Independent contractor and marketing expert William Seegmiller explains that one of the main focuses on businesses has been marketing and advertising.  In fact, some businesses have even started to market their products and services before reopening their establishments.  Some have gone on to create content for online platforms, while others have taken a more traditional approach.

On that note, William Seegmiller shares a few more effective marketing strategies for specific businesses during and after the current pandemic.

Martial arts classes

Martial arts dojos and establishments have it as hard as gyms.  The proximity by which their patrons and students are required to take makes it difficult given the importance of social distancing today.  However, just like gyms, martial arts instructors and dojo owners have learned to adapt by shifting a huge part of their operations online, such as their daily lessons – and their marketing. 

Martial arts businesses have started releasing videos that serve as demos, which, during safer times, they would otherwise perform out in public.  Some of these videos have been pre-recorded, while others were filmed in the safety of the instructors’ own homes.

Food delivery

One of the businesses that have flourished over the past months is food delivery services.  With quarantine directives imposed all over the world, people could only get their food from their favorite restaurants via delivery.  But, as William Seegmiller puts it, businesses rarely become the talk of the town by doing nothing. 

Food delivery services have also had to market themselves to both food establishments and the people ordering food from these establishments.  While establishments and customers do need delivery services, the competition is steep.  To effectively market their services, food delivery companies send profiles of their businesses and showcase the strength of their delivery fleet, their records before the pandemic, and customer satisfaction reports.

Online music tutorials

Much like martial arts, many music teachers have gone online to teach students.  Marketing for these classes aren’t usually geared toward the students, but rather their parents, as research shows students are typically in the teens or younger.

William Seegmiller explains that marketing for online music tutorials consists not just of videos of other children playing instruments, but of links to YouTube videos with people covering the most popular songs of the most popular artists today.

William Seegmiller loves to share his knowledge on all things marketing and advertising to help businesses everywhere build their brand.  Check out this site for similar reads.