In all his years of successfully helping businesses build their brands, William Seegmiller has noticed several undeniable truths. One of these truths is that technology plays a central role and a driving force in the evolution of marketing. In today’s world, this can be most clearly seen through social media and email marketing campaigns.
William Seegmiller says that the world’s best marketers nowadays have taken to both social media platforms and emails, and marketed and advertised the living daylights out of their brands.
Social media marketing
Social media sites such as Facebook, Instagram, and Twitter are all premium places to launch a marketing campaign. Next to emails, social media is the most cost-effective avenue of marketing available to businesses everywhere. However, there are certain things that marketers need to be aware of.
William Seegmiller believes that to be successful in social media, marketers have to have a clear plan in place even before opening a company’s own social media page. It would also be preferable to have a following already before the page is opened. Next up, marketers will need to know the geographical locations of their market since social media platforms now have incredible features that can target online users on a granular level.
Also, before opening a social media page, marketers already need to have professionally-taken photographs to put up. While opening a page with just a logo may seem intriguing, it won’t work on social media as it does with print media or television. Online users are fast movers, and they won’t think twice about a simple logo. But if there are pictures, interested parties will spend a lot of time checking the whole page out.
Email marketing campaigns
Statistically speaking, email marketing campaigns reach more people than social media campaigns, and that is a huge deal. The caveat, though, is that a lot of work has to be done to attain a degree of success for email marketing campaigns. Email marketing campaigns require a lot more effort because, unlike social media, there are aspects of email marketing that need to be done manually, such as graphic design for email content and lead generation.
But when done correctly, William Seegmiller explains that the rewards of a successful marketing campaign will surely exceed the expectations of a company.
William Seegmiller, like everybody else, can only imagine what the future holds for marketing since the advancement of tech is eternal and constant.