Winning Marketing Strategies for Different Business Types

Marketing expert William Seegmiller has helped businesses build their brands.  He has learned several methods and techniques and has always kept himself up to date on the best marketing tools available.

One of the most important things he’s learned is that there are several ways to market a product or service.  For today’s blog, William Seegmiller shares a few winning strategies for different business types.

Gyms

Gyms are relatively easy to market, especially in today’s world, where people are more health-conscious.  From the biggest gyms such as Anytime Fitness and Equinox to younger, new-age studios such as CrossFit, these establishments are emerging and getting entire communities into fitness.

While many gyms market themselves, there are still ways to get ahead of the competition explains William Seegmiller.  Before the coronavirus hit, some gyms had their trainers and best clients do demos in public spaces such as parks and malls.  Today, however, gyms have adapted by going online and offering online classes but putting their best and most attractive clients front and center.

Restaurants

Restaurants, fast-food joints, diners, and pubs and bars have always made for a strong business.  Put them in the right location, and they’ll attract regular customers soon.  William Seegmiller points out, though, that opening an eating establishment these days isn’t as easy as it used to be.  With the steep competition, marketing must be on point.

One of the best ways to market a startup resto or bar is to come up with a catchy theme.  Marketers and resto-bar owners should do their research before starting a campaign.  If the location of the establishment is in a town or city that loves sports, a sports-themed resto will do the trick.  If the location is in a family-centered community, wholesome activities, a playground, or a few arcade machines can help the marketing campaign.

Apartments/Condos

Like the other businesses on this list, real estate is easy to market.  But given a marketing boost, realtors and sellers will be dealing with interested parties at every turn.  The key here is to create an image of the apartments and condo units for sale or rent, which makes potential buyers say, “Oh, this is where I would want to live.”

Emphasizing points such as safety and security of both the neighborhood and the complex, proximity to supermarkets, malls, and other essential establishments, and scenery all make for quite an appealing package, William Seegmiller notes.

William Seegmiller shares his knowledge on all things marketing and advertising in hopes of helping businesses everywhere build their brand.  Learn more about William Seegmiller and his work by checking out this site.

Effective Marketing Strategies for Specific Businesses During Today’s Global Pandemic

Thankfully, businesses have started reopening.  While still in the grip of the global health crisis, business owners have had time to develop safety protocols and strategies to keep their establishments operational. 

Independent contractor and marketing expert William Seegmiller explains that one of the main focuses on businesses has been marketing and advertising.  In fact, some businesses have even started to market their products and services before reopening their establishments.  Some have gone on to create content for online platforms, while others have taken a more traditional approach.

On that note, William Seegmiller shares a few more effective marketing strategies for specific businesses during and after the current pandemic.

Martial arts classes

Martial arts dojos and establishments have it as hard as gyms.  The proximity by which their patrons and students are required to take makes it difficult given the importance of social distancing today.  However, just like gyms, martial arts instructors and dojo owners have learned to adapt by shifting a huge part of their operations online, such as their daily lessons – and their marketing. 

Martial arts businesses have started releasing videos that serve as demos, which, during safer times, they would otherwise perform out in public.  Some of these videos have been pre-recorded, while others were filmed in the safety of the instructors’ own homes.

Food delivery

One of the businesses that have flourished over the past months is food delivery services.  With quarantine directives imposed all over the world, people could only get their food from their favorite restaurants via delivery.  But, as William Seegmiller puts it, businesses rarely become the talk of the town by doing nothing. 

Food delivery services have also had to market themselves to both food establishments and the people ordering food from these establishments.  While establishments and customers do need delivery services, the competition is steep.  To effectively market their services, food delivery companies send profiles of their businesses and showcase the strength of their delivery fleet, their records before the pandemic, and customer satisfaction reports.

Online music tutorials

Much like martial arts, many music teachers have gone online to teach students.  Marketing for these classes aren’t usually geared toward the students, but rather their parents, as research shows students are typically in the teens or younger.

William Seegmiller explains that marketing for online music tutorials consists not just of videos of other children playing instruments, but of links to YouTube videos with people covering the most popular songs of the most popular artists today.

William Seegmiller loves to share his knowledge on all things marketing and advertising to help businesses everywhere build their brand.  Check out this site for similar reads.

Establish Strong Branding with these Strategies

Independent contractor William Seegmiller works with clients who want to strengthen and manage their brands.  Through his blogs, he aims to share his expertise that might help businesses boost their presence and profit.  When it comes to growing an enterprise, one should always consider the image that will stick to people’s minds.  Here are some strategies that will help businesses of all sizes establish unique and strong branding.

Understand the what, how, and why of the enterprise

Before going with the visuals, one must first have a clear grasp of what the venture is about, how the team is going to pursue it, and why they’re doing it.  It might also be good to think about how it will help people.  Giving some time to think about this will even pinpoint the purpose that is also important in building an effective branding.  William Seegmiller shares that when the business can clearly define and describe their identity, they can craft an impactful story that will show the heart behind the products and services they offer.

Get to know the target market

Unfortunately, not all businesses truly know their target market.  Before going with product names, designs, and other considerations for branding, one must know the people they aim to serve.  Doing comprehensive market research might take time, but it will offer insights that might help strengthen branding.  Instead of just listing down the ages, gender, nationality, and other details, William Seegmiller says to imagine the kind of person who might need the products. 

Know the competition

Competition isn’t always a bad thing.  Businesses need to be familiar with similar ventures to get ahead of the pack.  William Seegmiller advises owners to research on what makes their competitors are doing right and what they can do better.  And in a saturated industry, getting to know the opponent might allow one to differentiate to attract a different set of people who might be looking for an alternative. 

Choose an image that encapsulates the business

The visuals have to be outstanding to build up a brand.  When one thinks of a strong brand, people remember a color, an icon, or even a font.  This is why it’s important to spend time coming up with a logo that will capture what the brand is about in the next couple of years.  Though trends change, a good logo, along with a brand’s good reputation, will draw people to the business.

William Seegmiller shares his knowledge on all things marketing and advertising to help businesses build their brand.  For more about William Seegmiller and his work, visit this page.